Bridgestone Bandag Tire Solutions Executive Symposium
Rallying Behind a Vision
In the retreading business, cost savings have been a major factor in landing business with large fleets. Over the years, Bridgestone Bandag Tire Solutions (BBTS) has maintained close personal relationships with dealers, and these relationships have been a compelling factor in helping dealers realize the company’s cost saving advantages. Pairing a fingerprint with the imprint of a tire reinforced the core BBTS message. To BBTS it is not just business, it’s personal. Vibrant colors and original photography provided beautiful staging for the meeting, and the bold video footage of customers provided strong testimonials to the BBTS culture of personal service.