Winners Circle 2010

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Capturing the Spirit of the Wild West

Each year, Bridgestone hosts a meeting for the company’s top consumer tire dealers. To enliven the 2010 meeting, Anode designed a Western-theme in the spirit of the host city, San Antonio.

The save-the-date invitation used traditional Western typography with the rugged, yet humorous, imagery of a cowboy wrangling a Bridgestone tire. During the opening session, attendees were entertained with a cinematic opening animation. 3-D animation was used to personify the company’s tire products, and green screen video was used to create a surprise cameo by one of the company’s top executives.