Bridgestone Performance Moment Interactive Experience
Leveraging Fan Enthusiasm
As a major sponsor of Super Bowl XLVI, Bridgestone wanted to create a world-class exhibit in the NFL Experience held outside Lucas Oil Stadium. Anode worked with Richards Sports + Entertainment to design, program and produce an interactive booth exhibit that promoted Bridgestone’s consumer tire products in a way that appealed to the enthusiasm and loyalty of NFL fans.
Using game footage provided by the NFL, Anode created twenty interactive stations featuring thirty-two inch touchscreens where visitors could compare Bridgestone tire performance to some of the greatest plays in NFL history. After reading about a Bridgestone tire product and watching a short promotional video, the visitor was prompted to vote for one of three NFL plays that best reflected the tire’s performance. All votes were stored and tallied for each visitor to compare his or her picks against those of other fans. Over 2,100 fans completed the voting process, and a 2010 play featuring the Indianapolis Colts rose to the top as the most popular video.
Anode designed five truss towers representing five of Bridgestone’s most popular tire brands. All equipment was tour-quality, and custom road cases were built to transport and house the electronics for use at future events. Anode also provided on-site support to ensure the client was able to engage every fan with an attractive, interactive experience that leveraged the excitement of the nation’s most watched sporting event.