An Evolving Interactive Experience that Keeps Students Coming Back
Client: Adrian College
Location: Adrian, MI
Date: August 2015
The young people of today are content consumers. If you want them to pay attention, you better deliver content and deliver it often. So for Adrian College in Michigan, we wanted to produce a series of campus interactives that would give students a reason to come back day after day. Plus, it had to be easily updated by the administrators.
Anode's interactive technology has been a major contributing force to Adrian College's record-breaking enrollments of the past three years. Most specifically, the interactive nature of the digital signs has been at the forefront of our campus visit experience, and the results have been astonishing. Our yield rate on campus visits is over 40%. That kind of yield is unprecedented in our industry.
The return on investment of time and funding is beyond what we could have imagined. The Anode staff was an absolute pleasure to work with. They essentially took our ideas and turned them into reality. They provided us a tool we didn't fully know could exist. The Anode kiosks have put Adrian College on the cutting-edge of interactive experience and have set us far apart from our colleagues. We look forward to incorporating more of Anode's work into future Adrian College projects.
Ward Admissions House
First we created the Admissions Center interactive. The design aesthetic helps the students feel at home, let’s them begin to envision what their lives will be on campus by seeing those that are like them enjoying their time at Adrian. Plus, it also lets all visitors quickly get their bearings. Simple to use, the university can easily change out building descriptions. Plus, related news articles and events and videos automatically pull from the university's social media and website, keeping the campus interactive fresh and up to date.
Caine Student Center
Next was the University Center Interactive. Playful, hip, now and relevant. It harnesses the energy of the student body as it flows through the student center and leverages that for daily interactions. In a glance, students can see everything that’s going on in their world, that day. Events and activities, scores from the latest games, Instagram photos from around campus. They can even participate in a daily Twitter poll. Again, almost everything is automatically pulled content from Instagram, the school website, and Twitter, once again minimizing the work for administrators. As another wayfinding guide, this kiosk also displays the same interactive campus map that is featured in the Ward Admissions House.
Finally we created a Program Specific Interactive. We call it the mad scientist...mostly because it went in the university's science center and we at Anode have an odd sense of humor. The interactive is alluring and owns a coyness that quickly gives way to focused vibrancy. Once again, using the university’s existing data feeds, we can communicate relevant news and videos as well as the planetarium schedule. We even took it a step further and added an element of gaming. Visitors can test their scientific knowledge and even receive a grade. The quiz can be changed as often as the school administrators want, and all content refreshes at the same time as it does on the website.
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