Communicating brand value in a global marketplace
Client: Lightning Source
In late 2007, Ingram Book Company’s print-on-demand unit, Lightning Source, established a relationship with Anode in order to bring their brand and its marketing efforts up to date in the increasingly competitive digital publishing marketplace. It was paramount that the company’s brand image reflect its revolutionary print-on-demand process. Anode’s challenge was to break down a complex and complicated business model into a language that could be understood and accepted by all publishers—from the largest publishers in the world to micro-publishers with only a handful of titles.
BuzzFeed AnimationsAn impressive, artistic display of digital content
Anode VR GameA virtual challenge for the party scene
Haldex Trade Show InteractiveA hands-on exhibit booth experience
NPLF Donor Recognition InstallationAn ever-changing celebration of generosity
Digital End CapsA new way for libraries to promote collections