ALS Take Charge! Campaign
Building a Better Future
Accelerated Learning Solutions (ALS) is a leading charter school management company. ALS engaged Anode to develop an identity and marketing campaign for its innovative new charter school program: Your Diploma Your Way. The schools target a growing segment of today’s teens and young adults who have to balance education with life commitments. Anode developed the program’s theme, brand identity, recruiting tools, advertising materials and online media.
In the video shown here, ALS students give powerful testimonials that communicate the benefits of “taking charge” by choosing alternative education as a pathway to a better future. This theme was consistently delivered through print, television, radio and online advertising.
