Bridgestone 3G RFT
Communicating a Product Evolution
Run-Flat tires let a driver travel up to 50 miles with a deflated tire. The new third generation Run-Flat introduces two new technologies: Cooling Fin and Nano-Pro Tech. Both of these technologies help keep a punctured tire’s temperature low, which in turn allows for a less rigid rubber compound. This technical animation was designed to explain the complex technology behind this revolutionary product and educate consumers that they no longer have to choose between safety and comfort.
