Lightning Source Web Site
Competing in a Global Marketplace
Lightningsource.com is the company’s primary opportunity to educate customers on the many benefits of print-on-demand, as well as act as the first point of contact for many larger publishers researching how print on demand can help improve the bottom line. Anode was able to implement a navigation strategy that satisfied the needs of both small and large publishers. Anode also energized the site with web 2.0 graphics and flash animations that leveraged the navigation strategy.
