Precious Jewels Micro Site
Raising Financial Support
The Country Music Hall of Fame® and Museum needed a way to spread the word about four priceless instruments in danger of being lost. The instruments included three guitars and one mandolin left behind by legendary musicians Johnny Cash, Mother Maybelle Carter and Bill Monroe. To raise funds for the purchase and restoration of these instruments, the Country Music Hall of Fame created a special campaign named “The Precious Jewels Fund.” Anode extended this campaign online with a micro site that uses emotional narratives from the friends or family of each artist.
