October 2016



VR Should Be More Than a Spectator’s Sport

Have you seen the new Samsung VR ad? It’s a beautiful composition in a trendy, exposed-brick loft where a videographer captures individuals (and a few couples) experiencing VR for presumably the first time. The video is filled with perfectly-timed cuts between wide shots and close-ups. Authentic reactions and emotions jump off the screen to convey the power of the unseen VR content that is being presented on Samsung’s hardware offering.

The video is by all accounts a perfect ad spot. Unfortunately, it is also underscores a fundamental flaw in the VR experience.

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