Reimagining a Museum Favorite for a New Generation
Client: Country Music Hall of Fame and Museum
Location: Nashville, TN
Date: April 2017
Size: 12 Visitor Stations
Project Collaborators: 1220 Exhibits
Equipment Suppliers: Planar
The Country Music Hall of Fame and Museum seeks to teach its diverse audiences about the cultural importance of country music through the collection, preservation, and interpretation of more than two million archived artifacts. In order to reveal how the heart and soul of country music shines through very diverse forms of expression, the Country Music Hall of Fame and Museum installed twelve interactive Learning Stations in 2001 to allow visitors to delve deeper into country music’s origins, stories, and traditions.
Realizing the need to update the original experience, the Museum reached out to Anode to reimagine these timeless artifacts of country music.
Styles on Stage
The Styles on Stage activity allows visitors to imagine a country music fashion icon by encouraging them to dress a male or female model with a curated collection of illustrated artifacts in the Museum’s archive. From hats and hairdos to shirts, skirts, dresses, and pants, each visitor can explore iconic fashion styles that make country music memorable.
Photo Flashback explores photographs of country music icons captured over the past 95 years. Choosing between one of three categories – Portraits Through Time, Country Performances, and Stars Off Stage – visitors peruse the Museum’s collection of images that capture the life and times of country music artists.
Country Comedy provides a glimpse into an oft-ignored area of country music by showing how it’s not just country music artists who have played a part in country music history. Visitors explore how country comedy has evolved – from the variety shows of yesterday to the breakout comedy stars of today.
Rare Recordings, reveals the deep catalog of songs by country music legends that were not featured on the airwaves. Though radio hits help define many of the museum’s legends, it’s these rarely-heard cuts that help tell country music’s hidden history.
Mercedes-Benz Visionary CenterAn immersive space for a future reality
Country Music Learning StationsReimagining a museum favorite
BuzzFeed AnimationsAn impressive, artistic display of digital content
TMI Shred HateGetting into the anti-bullying game
Anode VR GameA virtual challenge for the party scene
Haldex Trade Show InteractiveA hands-on exhibit booth experience